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SimplyBiz launches provider-backed referral service

"But these are not referrals they are sales leads, a totally different animal. Sales leads come in varying degrees of quality.

"I suspect the Just leads will be good but which ever way you want to wrap it up they are sales leads and not referrals."

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Referrals are where a client is referred to an adviser for the entire service.

carmen.reichman@ft.com