“We’re also seeing an increased interest from younger audiences, which advisers have an opportunity to tap into. Interestingly, we see that the average age of entry for an Aviva IP customer is currently 34-years-old. This compares to 36 years for critical illness cover and 39 years for life insurance.
“Studies suggest that Gen Z are more financially savvy than previous generations were at the same age, and providing they can be properly engaged, this could lead to further growth in IP sales and greater overall financial resilience in the future.”
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Chloe Cheung is a senior features writer at FT Adviser
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