Equity Release  

ASA condemns 'irresponsible' equity release TV ad from Key

“For some older mortgage borrowers, the reality is that they may have to downsize or risk losing their home. Highlighting that those who find themselves in this situation may have options that they have as yet not considered is not socially irresponsible.

“Our advertisement encourages customers to speak to their mortgage broker so they can gauge a balanced view before considering equity release.”

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amy.austin@ft.com