"We know that many people find it difficult to identify which products best suit their saving or investment needs and struggle to manage their savings across different ISA types," he said. "New financial products must be developed with consumers’ needs at their core.
“Complexity destroys confidence, leaving many individuals missing out on vital opportunities to strengthen both their short and long-term financial position"
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Carter added Fidelity believes simplification of the system is needed in general and could be achieved by combining stocks and shares and cash Isa products.
alina.khan@ft.com
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