Brooks Macdonald has created a head of adviser solutions role to strengthen its IFA offering.
Greg Mullins will join the firm after more than a decade at Rathbones, where he was head of sales. He has also previously worked at M&G Investments.
He said: "I am looking forward to collaborating with my new colleagues to offer advisers the unique benefits and culture that have established Brooks Macdonald as a leader in our sector."
Mullins will be in charge of the firm's outsourced investment management offering from financial advisers and will report to chief commercial officer, Robin Eggar.
The firm said the new role will bring "greater focus" to serving the needs of advisers and their clients.
Eggar added: "Greg brings a wealth of experience and a deep understanding of the financial advisory landscape. His strategic vision and commitment to fostering strong relationships align perfectly with our ambitions to provide a market-leading experience to the advisers we work with.
"Greg’s expertise will be instrumental in enhancing our service offerings and driving continued growth for the group."
In October 2023, Brooks Macdonald revealed it would make a series of job cuts.
In its first quarter results of 2024, the firm said platform MPS, including its adviser offering, grew to £4.2bn with new business of 1.7 per cent of opening funds under management.
However, outflows in the period were £828mn. The update said: “Gross outflows continued to be elevated given the prevailing macroeconomic backdrop of high interest rates and inflation.”
tara.o'connor@ft.com
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