An important element of this approach is making the journey to the desired outcome as comfortable as possible for the client, without exposing them to undue risks in the short term which may discourage them from sticking around.
There’s no reason this goal-orientated philosophy cannot be applied to all aspects of a client’s finances and managed by their adviser, whether it’s mastering everyday spending or a long-term investment strategy.
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And if advisers can achieve the latter by recommending outcomes-based funds, they will not only help their client form a clear route to their goals, but will also give themselves more time to become the hub of their client’s financial affairs.
James Klempster is head of investment management at Momentum UK
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