With the innovation that technology brings, cover can be put in place, directly online or over the phone.
According to Paul Dalgliesh, head of protection propositions at Aviva UK, cover can be put in place the same day, so it can be relatively easy and straightforward for a client to obtain protection for them and for their offspring.
Moreover, as Scottish Widows' Mr Timpson points out, there have been moves in the income protection (IP) market, too, to make it easier for parents when their child or a family member suffers an illness or has an accident.
He adds: “The IP market has a small number of providers now offering a claim benefit should the policy holder have to leave the workplace to provide full-time care to a member of the family.”
simoney.kyriakou@ft.com